Mobile Relationship Management
Understanding mobile marketing
Mobile Relationship Management
Say goodbye to one-size fits all mobile marketing.
You’re obsessed with your smartphone and so are your customers. To grab your customers’ attention, you need to deliver personalized and relevant mobile interactions. In 2015, we defined a new framework in mobile marketing to help marketers to do just this.
Smart Biz App enables marketers to personalize mobile experiences at scale, across millions of customers. This emerging approach is dependent upon, and fueled by, technology. This technology is the glue that brings together strategy, execution and data to deliver personalized mobile experiences throughout the customer journey – from awareness and engagement, to transaction and loyalty.
To win in mobile marketing, you must continuously deliver interactions throughout the customer journey awareness, engagement, transaction and loyalty to drive deeper engagement and more value.
Mobile has the most impact when you weave it throughout the entire customer journey and use it to connect digital and offline touch-points. This is what mobile relationship management is all about.
The mobile customer journey
Mobile Relationship Management brings together mobile technology, data, strategy and execution all along the customer journey. Click the arrow to the right to explore each of these critical components.
Understanding mobile management and Strategic Approach
