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Introduction
The ring-back tune allows mobile subscriber to entertain callers as they wait for their calls to be picked up. The service is popular because it breaks the monotony of the traditional dial tone.
Smart Space Africa has partnered with other like minded companies and service provider networks to offer advertising and branding space on the ring-back tune.
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RBT (Ring back tone) marketing Solutions
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Background
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The few seconds a callers waits for a call to be received has the highest level of attention. The calling party listens attentively to the ring as he waits for the called party to receive the call. This high attention period lasts between 15-30 seconds and presents the perfect slot to advertise, brand or pass a custom message.
Rational
As at March 2016, there were 39.37 million mobile phone subscriptions in Kenya. Mobile penetration was recorded at 89.2%. This means that the mobile phone is a very powerful
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There has never a better or more important time to engage your customers, consumers or followers via mobile messaging. Consumers have collectively made the shift to mobile, and SMS (or text messaging) is at the forefront of that shift.
SMS is the de-facto way people interact with each other, easily outpacing phone calls and other communication methods. Given that, it’s only natural for brands and retailers to tap SMS as a key mobile engagement strategy and build their mobile databases, which have been proven to drive significant ROI and revenue for marketers.
Kenya is one of the fastest growing economies in Africa and the most Tech friendly country in Africa. With over 37 million mobile phone users and the need to do things differently, we should now tap into
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"The uptake of mobile services by Kenyans continued to grow during the first quarter of the 2015/16 Financial year spanning July to September 2015. According to the quarterly sector statistics report by the Communications Authority of Kenya (CA), at the end of the quarter, mobile penetration stood at 88.1per cent with 37.8million subscribers up from 36.1 million in the previous quarter".
Mobile phones are the future of marketing and service delivery solutions worldwide
Smart Space Africa,No.1Mobile marketing Partner
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Smart Space Africa is a premier mobile marketing company that operates predominantly in Kenya. No matter what the project, event, marketing campaign, rebranding, company or product brochure, product launch or public relations campaign – we follow the same proven process of defining opportunities, quantifying goals and choosing the optimal media mix for reaching target markets. Based on this strategic platform, we craft messages, produce materials and implement the tactics to achieve the desired results.
Smart Space Africa is the largest, well-coordinated mobile marketing company in East Africa with a commitment to deliver to our clients by providing them with precise and affordable solutions.
Our business is to look after clients whose requirements span the world, which requires us to develop creative work, provide strategic marketing information centrally, and then implement them across markets...
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Did you know that its only through mobile marketing that you can reach up to 40 millions people per day in Kenya alone!?..now you know.Begin your journey to success today.
A smart campaign should find your target consumers without much hustle and cost...
A Full-Service Marketing Communications Firm
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Smart Space Africa is a full service marketing communications firm, providing clients with results-oriented, cost-effective marketing and advertising materials.
We are marketing driven — preferring to provide business solutions based on sound marketing principles and thoughtful, strategic design.
Our principal's background in marketing planning and management provides a distinct edge in our ability to serve clients successfully and help them achieve their marketing communications and business goals.
Smart Space Africa prides itself on our close working relationships with our clients, and our ability to get the job done in even the most demanding circumstances. Located in Nairobi, Kenya, we serve clients on a national and international basis
As a full-services marketing communications firm, Smart Space Africa offers the complete range of management consulting, business planning and creative services required to take a product or service to market. Our work for clients typically includes a mix of the following tactics or materials:
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Bulk SMS providers
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SMS broadcasting (Regional Based)
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Commercial RBTs (Ring back tones)
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Campaign or Political RBTs (Ring back tones)
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Smart Biz Business App
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The Storm Political App
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Websites
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Social media
The mobile landscape
Mobile means many different things to different people. To help make sense of the complex mobile ecosystem, we created this mobile landscape diagram.
Here at Vibes, we are focused on mobile marketing — the relationship side of mobile (the blue circle). Mobile marketing is all about driving new revenue by building strong and personal relationships with your best customers. That’s why mobile marketing holds the highest return on investment compared to other areas in the mobile ecosystem. It’s no wonder we’re so dedicated to helping you succeed in mobile marketing
